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The Unique Selling Point (USP) defines your company's unique position in the marketplace, getting at the heart of your business: the value you offer and the problem you solve. It is a crucial part of effective selling, especially online where consumers have so many options.

USP Claim Story
Company Experience, capital, decision-making process, retention of key employees We started Effective Engineering with the vision that we never wanted to see companies struggle because they didn’t have resources despite winning critical projects that could put them on the map. We wanted to bridge the gap between companies winning and delivering the project in an effective way.
Methods/processes Service concepts, internal service method, training programs for employees and staff, quality follow up process We focus on bringing the customer into the service delivery process and keep them in the loop constantly instead of providing random updates from time to time. That way, our clients get to see tangible efforts and results in real time.
Service Service life, low service costs, premium choice The XR300 is our latest service as this plan lets our customers utilize our service for life after purchase. We never want them to worry about an issues that may come up in the future. By doing so, we showcase that we are the premium choice compared to our competitors and prove that we are actually delivering higher value compared to the price we charge.