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The sales philosophy must ensure that your customers and the market will experience your brand the right way. In other words, there must be alignment between what you want to be known for, what your marketing activities exude, and the behavior you have in the sales work. It will call for action if you experience a difference between what you want to radiate and what is happening. In many ways, the sales philosophy is closely connected to your company culture.

Product Oriented Solution Oriented Purpose Oriented
Philosophy Customer must be convinced Help customer decide Guide to the best solution Bring unique knowhow We have the same purpose
Method Transactional Selling SPIN Selling Value Based Selling Challenger Selling Co-creation
Communication Convincing Open questions Deep questions on pain-points Education and sharing Equal dialogue

What our customers should experience from us

Our customers at MaxVent should experience us as experts. They should view us as cost and energy analysis experts that can help them save cost.

Daily behavior and actions

Marketing

Sales