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The sales philosophy must ensure that your customers and the market will experience your brand the right way. In other words, there must be alignment between what you want to be known for, what your marketing activities exude, and the behavior you have in the sales work. It will call for action if you experience a difference between what you want to radiate and what is happening. In many ways, the sales philosophy is closely connected to your company culture.
| Product Oriented | Solution Oriented | Purpose Oriented | |||
|---|---|---|---|---|---|
| Philosophy | Customer must be convinced | Help customer decide | Guide to the best solution | Bring unique know-how | We have the same purpose |
| Method | Transactional Selling | SPIN Selling | Value-Based Selling | Challenger Selling | Co-creation |
| Communication | Convincing | Open questions | Deep questions on pain-points | Education and sharing | Equal dialogue |
Our customers at Effective Engineering should experience us as experts that can manage their complex and critical projects with the utmost confidence in our abilities.....
Marketing
Sales
