An efficient way to make your Sales Playbook a valuable tool every day is by adding “Our Playbook” as a fixed agenda item to your internal sales meetings.

<aside> 💡 Add the following agenda item to your sales meeting

Our Playbook

• Change Log
• Challenge Element
• Playbook Ideas

</aside>

How to conduct the Sales Meeting

Change Log

Share everything new in the playbook within the team

• Have you added a new element? Share it!
• Have you removed an element? Share it!
• Have you implemented new processes around the Playbook? Share it!
• Have you made someone responsible for it? Share it!

Share everything that has changed in and around your Playbook

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c0319298-0ecc-43d1-a1bc-4268753de245/notion.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c0319298-0ecc-43d1-a1bc-4268753de245/notion.png" width="40px" /> Notion tip

You may find it usefull to use the Updates feature on Notion. Go to HOME and click the icon marked yellow. Here you will find all updates made to your Playbook

</aside>

Challenge Element

The purpose of this exercise is to constantly challenge if your playbook is updated but more importantly to drive continuous engagement. Add a short timeslot (~10 minutes) to the meeting and do the following:

• Go to a random Element of your Playbook